My Blog

What is copywriting?

Copywriting is writing that sells. Copywriting uses words to sell a product, a service, or an idea. Every memorable bit of advertising...

Where do you get your ideas from?

The other day, I was speaking to someone I hadn't met before about my journalism. I was talking about the process of pitching, and they...

Can you start a sentence with 'And'?

In the olden days (aka the 1980s), when I was at school, our English teachers told us never to start a sentence with a conjunction. A...

4 Apostrophe Work-Arounds When You're Not Sure What's Correct

Listen, I may be a grammar nerd but I'm not a grammar fascist. I'm happy to boldly split an infinitive and I love a dangling preposition...